Making Businesses Green
You may be wondering why your business should care about recycling better. Aside from the potential cost savings and legal requirements, it’s what customers want. The National Marketing Institute estimates that about 80 percent of consumers are engaged by green marketing at some level, with about 17 percent of consumers highly engaged. Customers, however, are particularly skeptical of many green claims; they know that businesses seek profit and aren’t above “greenwashing”.
Recycling containers are symbols of your organization’s commitment to the community. Don’t just give the program lip service; really commit to it. The more you do, the more the public will believe your environmental initiative is a genuine symbol of your business’s mission rather than just a publicity stunt.
Businesses that complete BizRecycling Grants can receive window clings to showcase their efforts. They can be proudly displayed to let your customers know that your business is making a serious effort to be environmentally conscious. For many businesses, this can result in a competitive edge to set you apart from the competition.
The Lodge, White Bear Lake:
Potential residents are excited that we have a recycling and organics program in place. We use our recycling and organics program as a marketing tool to potential residents.